International Marketing Specialist

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QUALIFICATIONS AND JOB DESCRIPTION

REQUIRED QUALIFICATIONS

• Preferably graduated from Business Administration, Engineering, Economics or International Relations Departments of universities.
• Minimum 2 years of experience in a similar position (preferably in retail).
• Advanced level of English, Russian and Turkish.
• Experience with the use of MS Office, and Project Management Software (Trello, Asana, Jira, etc.).
• Analytical thinker, result-oriented and strong in relationship management, customer focus.
• Able to commute to the Mecidiyeköy location without transportation issues.
• Active Residence Permit for Foreigners
  
  

JOB DESCRIPTION

• Develop marketing strategies for different regions, aligned with company goals, based on market research to understand customer behavior, competitors, and trends.
• Identify and recommend new opportunities for market expansion, continuously improving strategies as needed.
• Oversee global marketing campaigns across various channels (SMS, radio, social media,influencer etc.), ensuring localization for each market’s culture and preferences.
• Manage the international marketing budget, franchise advertising budgets, and report on campaign performance, presenting findings to upper management.
• Lead social media content and strategy globally, monitoring performance and ensuring franchise partners follow brand guidelines.
• Plan and manage international events (e.g., fairs, store openings) and promotional activities, ensuring cross-channel promotion and brand consistency.
• Manage CRM processes (email, SMS, etc.) and support PR efforts to maintain strong customer relationships and global brand visibility.
• Maintain the international merchandising and communication calendar, ensuring timely updates and tailoring strategies for each region.
• Track and report on marketing effectiveness, ensuring compliance with local regulations and global brand standards.
• Oversee brand protection, including brand registration, patents, and intellectual property management globally.
• Monitor store music, fragrance, and in-store marketing, ensuring alignment with brand guidelines.
• Support franchise partners in their local marketing efforts and ensure alignment with global strategies.
• Take on additional tasks to enhance marketing efforts and align them with company objectives.