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QUALIFICATIONS AND JOB DESCRIPTION
Who are we?
This is FLO! We always pursue the development that will make all our stakeholders, whose lives we touch, say "My Future is Here". By taking advantage of these development opportunities, we transform FLO into a living space that will nourish our sense of belonging. We do not consider this living space separately from the technological opportunities that are an integral part of our lives.
Operating in more than 25 countries in 3 continents our company has FLO, In Street, Nine West, Lumberjack and Reebok store chains as well as Kinetix, Polaris, Butigo, Dockers by Gerli, U.S. Polo ASSN, İnci, Lotto each of which we sell in our stores, wholesale and online. We serve with close to 800 stores and over 14,000 employees.
Which tasks is the "Reebok/Kinetix Brand Marketing Executive" responsible for at FLO?
- Own and roll out the global brand strategy in Turkey and the focused countries,
- Prepare annual online and offline marketing calendar in line with the global communication plan, local occasions, and product timing,
- Execute the holistic marketing plan, annual budget and communication plans,
- Plan, coordinate, and report 360 execution of marketing activities and product launches in line with the brand’s marketing calendars,
- Manage all relationships with agencies (media, creative and social media), and cooperate with other cross functional departments like product, online & offline category, studio, sales, retail marketing, VM, media, CRM, PR teams,
- Work closely with global team in collaboration,
- Lead brand planning & campaign management process, coordinate the agencies both in ATL and BTL in line with the campaign calendar,
- Understand business needs, transform data & consumer insights into strategies and adapt to the business,
- Support and follow the process of product development.
If you think the job description is appropriate for you and;
- If you are bachelor’s degree in Marketing, Business Administration, Engineering, Economics or related field,
- If you are 5+ years of brand management experience, preferably in fashion retail or footwear & sportwear,
- If you are fluency in English(both verbal and written),
- If you have proficiency in MS Office,
- If you have strong coordination and project management skills to deliver end to end execution,
- If you are proactive, creative thinker with high learning agility and adaptability to ever-changing conditions and needs of the business,
- If you are superior communication and presentation skills ,we look forward to your application.
We consider all our applicants equal regardless of their language, religion, race, and gender. We apply tests and inventories to measure the skills expected from the relevant position, and we carry out our processes with structured interviews in order to determine the competences correctly. We inform each candidate about the process at every stage of the process.