Açıklama:
QUALIFICATIONS AND JOB DESCRIPTION
Köpüklü is a revolutionary smart vending machine that offers an innovative new experience for Turkish coffee. As the world’s first smart vending machine to deliver Turkish coffee from bean to cup, Köpüklü makes this traditional beverage easily accessible.
We are designing, producing, and operating Köpüklü . With four patents, Köpüklü is a locally designed and manufactured solution that sets up and manages unmanned Turkish coffee stations across various everyday locations. Its unique features enable Köpüklü to offer Turkish coffee at workplaces, offices, factories, hospitals, government buildings, gas stations, airports, metro stations, and ferry docks.
We are seeking a “ Sales and Marketing Specialist ” to develop strategies to expand Köpüklü ’s reach, support its growth journey, and contribute to its overall success.
What You'll Do:
Brand Development and Strategy
- Fully understand Köpüklü and the services we offer, continuously monitor the market, and work on improving our product and services.
- Identify target locations where Köpüklü should be placed and develop strategic plans to access these locations effectively.
- Propose and update strategies to ensure the ongoing growth and governance of the brand.
- Manage daily, weekly, monthly, and annual brand processes, ensuring alignment with overall brand strategy.
Digital Marketing and Content Creation
- Lead digital marketing efforts by collaborating with digital agencies, partners, and internal stakeholders to ensure excellence.
- Coordinate with brand marketing teams to produce digital content, providing insights based on the latest digital trends and consumer needs.
- Actively manage and utilize social media platforms to reach new customers, including content creation and strategy development.
- Follow up on social listening & monitoring tools and share insights with relevant teams promptly.
- Track consumer needs, expectations, comments, and complaints through social media channels and prepare action plans.
- Monitor and analyze the results of digital marketing strategies, offering feedback for continuous optimization.
Sales and Customer Engagement
- Maintain communication with customers in the field, actively listen to their feedback, and contribute to the improvement of our products and processes.
- Utilize CRM and other tools to establish and manage the infrastructure of sales processes.
- Design and implement targeted campaigns for different customer groups using the Köpüklü mobile application.
Event Participation and Market Presence
- Stay up to date with and participate in domestic and international events, trade shows, and exhibitions.
What We’re Looking For
- Bachelor’s or Master’s Degree.
- Minimum 2 years of professional experience in sales and marketing.
- Strategic vision and experience in brand development.
- Strong interest in digital and social marketing, with proven expertise.
- Ability to analyze, interpret, and react to real-time trends and data.
- Excellent command of English.
- Proficient in MS Office applications.
- Up-to-date on the latest trends and technologies in digital marketing.
- Passion for Turkish coffee and a deep understanding of its culture and market dynamics.
Who We Are
We are engineers who transform visionary ideas into tangible products and services. Passionate about engineering, technology, and innovative business models, we continually innovate and expand our offerings. We listen to our customers and create future experiences by leveraging all areas of technology. We develop our own products and build innovative and sustainable business models.
Atölye is located at Ümraniye, İstabnul; walking distance to İmes-Modoko subway station.