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GENEL NİTELİKLER VE İŞ TANIMI
Be a part of our exciting team to get ahead 1-0 by working in a workplace embracing agility, creativity, innovation, efficiency, and a culture of continuous improvement!
We invite you to get 1-0 ahead with Logo if you are
- Bachelor’s degree in Industrial Engineering, Business Administration Departments or equivalent,
- 5+ years experience in brand/product management, revenue management and marketing functions, preferably in B2B companies,
- Analytical and innovative perspective,
- Strong understanding of software technologies,
- Excellent time, process and task management skills, good analytical skills,
- Follows marketing and technology trends closely; goal-oriented
- Strong organization, monitoring and reporting skills,
- Knowledge of online marketing campaigns is a plus, (paid search, display, social media marketing, remarketing, affiliate marketing, e-mail marketing campaigns), as well as familiarity with traditional marketing practices and brand management principles
- Excellent command of MS Office applications,
- Dynamic and result-oriented with high awareness,
- Prone to agile working principles
What we expect from the Marketing Product Executive
- Prepare product acquisition and revenue management strategy in line with the market conditions & brand positioning; create and execute quarterly/annual action plans
- Design innovative campaigns to accelerate new customer acquisition, retention and revenue streams,
- Serve as product expert and a key marketing strategist in the development of product value propositions, segmentation strategies, messaging and web content,
- Identify and design key business processes and marketing strategies for rapidly expanding the targeted product offerings; develop and execute clear overall brand strategies and plans to meet targets/KPI’s,
- Monitor and analyze market trends, sales activities and competition,
- Assist in the development of strategic digital marketing initiatives and manage the contributions of all marketing resources, internal and external, to insure the continuity and effectiveness of those initiatives cooperating with digital marketing team,
- Review, evaluate and measure all on and off air activity. Recommend improvements to innovate and optimize effectiveness of activity and company processes,
- Manage all aspects of the marketing department’s targeted sales support tools including but not limited to brochures, case studies, website content, testimonials, email tracks, sell sheets, and demonstration materials,
- Work closely with the sales team and business partners to determine required support materials and effective new tools for prospect communications,
- Management of marketing budget, tracking expenditure etc
If you think this position is just for you, click on the ad and apply!
What we offer?
- Flexible working hours to help you ensure a work and life balance
- Career opportunities to acquire new professional skills
- Learning and development resources to support your professional and career development
- The employee support program for you and your family for work and personal life challenges
- Employee fringe benefits that we are enriching day by day
- The wellbeing program prepared for the wellbeing of our employees
- Birthday leave to take a day off within the month you were born
About Logo Software
Turkey's largest local business software brand, Logo Software, offers application software solutions for companies of different scales, from micro enterprises to large corporate enterprises. Logo's ecosystem includes 5,000 people across the country, with more than 1,500 employees and more than 1000 business partners. In addition, Logo became the first publicly traded IT company in Turkey, in 2000.
We achieve significant achievements inland and abroad and create value with passion and agility in cooperation with our customers.
We received the Great Place to Work® Certificate™ together with our teammates who believe Logo Software is a great place to work. We are proud to be listed among the best employers in Turkey's IT and software industry.
Our mission
By underlining the importance of cooperation with the motto of "We believe in the importance of cooperation, we create value with passion and agility”, we enable our employees to reveal their potential through powerful teamwork.
How we take diversity and inclusion?
We aim to create an inclusive corporate culture and believe that our employees will become more productive when their individualities are not restricted.
We champion equality in the workplace and adopt the "equal pay for equal work” policy to fulfill our responsibility to the world and contribute to sustainable development.
Innovation in our nature
While focusing on teamwork and customer needs, we benefit from the software development process (Logo Agile Process Improvement System - LAPIS), a software development process that constantly improves itself, adapts rapidly to innovations,